The Importance of User Interface Design in O&P, CRT, and HME Industry Solutions

We are delighted to welcome Grant Lynch to the Nymbl team, where he will head up design and art production. Working in coordination with product, engineering and marketing, Grant will lead visual design, brand artwork creation and content assets, user experience design, and user interface design initiatives. He comes to Nymbl with 22 years of professional experience leading brand and commercial artwork projects at a variety of organizations in healthcare, fashion, academia, and fintech. 

His digital interface and mobile product design work have achieved 300k 4+ star reviews in the iOS App Store, currently serve 2.3 million active users, and generate more than $100m in annual revenue. Additionally, his award-winning commercial artwork has driven visual communication and identity for billion-dollar brands. Grant’s work has appeared on popular consumer products, food and beverage packaging, print advertising, and customer-facing marketing materials to audiences of more than one million.

We sat down with Grant to discuss the importance of user interface design in software solutions. Here’s what he had to say.

Describe your vision for how interface design can make Nymbl’s software the industry’s easiest to learn, easiest to use solution on the market.

User Interface Design is a unique and cutting-edge business discipline that centers around human/user-focused research to influence and drive product feature development. It’s a combination of front-end visual aesthetic and back-end user journey mapping; this particular type of design is heavily grounded in navigation schema (i.e. how the user is able to successfully drive around a web interface to find what they are looking for with as few steps as possible) and in creating feature-rich interfaces that have been customized ahead of time with heavy user input and research-generated feedback earlier in the development process.

In healthcare, and specifically within the O&P, CRT, and HME industry, user interface design plays a hugely important role in enabling companies to be successful. Well-designed software solutions are more likely to be adopted by staff members, which leads to increased productivity, better margins, and more time available to spend with patients. By focusing on the needs, preferences, and pain points of users, properly executed design and analysis ensures that user interactions with Nymbl are intuitive, efficient, and effective.

We want our users to be able to complete their tasks in the simplest, most pleasant, and fastest way possible.

Interface design and user experience design are the avenues on which we will be able to achieve that vision. And above all else, the interaction will result in real action taking place, and someone’s life changing for the better as a result.

What are some of the best practices in user interface design that you plan to put in place at Nymbl Systems?

Proper interface design has been properly researched. The voice of the user drives product development within the user interface and user experience design framework, as it greatly increases the likelihood of general adoption and product success upon launch. Typically, the same users (albeit a subset of them for generative research purposes) will be the actual users of the software, so it is imperative to incorporate their feedback into the design process. When the product or feature set is launched, we have a solid idea of what to expect from our user base, ensuring — as much as possible — the success of the product. To receive antithetical feedback upon launch from documented generative and evaluative research would be extremely unlikely, but particularly significant in its own way, demonstrating the multi-faceted value-add of the user interface and user experience design process.

User interface design is grounded in creating an intuitive and seamless interaction between users and technology: software that is easy to train on, easy to use, and simple to navigate through. A well-designed user interface can reduce staff workload, dramatically improve productivity across the organization, facilitate faster platform integration, and ultimately contribute to the positive success of the business. Efficient user interface design also streamlines workflows by providing users with tools and features that align with their tasks and processes. Automation of repetitive tasks, integration of commonly used functions, and real-time feedback are all elements of great user interface design that can significantly enhance productivity across all channels.

The primary goals of user interface and user experience design are to make software easy to use. Intuitive navigation ensures that users can find what they need quickly and efficiently without having to wade through complex menus or convoluted pathways. This ease of use reduces the time spent on learning how to use the software and increases the time available for actual productive work. In addition, this type of design prioritizes simplicity and clarity to reduce cognitive load, allowing users to focus on their tasks rather than struggling with the software and losing time or becoming frustrated.

Having gained a mastery of industry objectives over the past eight years, Nymbl is now in a unique position to capitalize on industry best practices to provide an even more extraordinary client experience than before. Challenges in performing impactful interface design in a specific and unique industry as O&P, CRT, and HME are many; it will be by applying standard design processes and implementing foundational best practices that we can overcome these challenges to great success and use those protocols and systems as a pioneer to others in the industry.

From what you’ve seen so far, what is your perspective on the software solutions that are available today to O&P, CRT, and HME provider organizations?

Many of the O&P, CRT, and HME software systems that have been in place for decades come with digital interface and user experience problems that must be overcome, worked around, or avoided all together. This creates tremendous churn in the industry, as new employees are hit with immediate obstacles that are the fault of no one except for that of outdated, antiquated and non-user friendly software systems. This creates quick burnout, or months of training to acclimate to poorly designed software interfaces. All of these issues slow down patient care, leading to unnecessary and costly delays, where practices see slowing growth as a result.

Nymbl has chosen to make a sizable investment in the User Design and User Experience Design process to add richness, depth, and dimension to our product development process. In doing so, our customers will benefit from having the easiest to use and easiest to train software on the market. We have and will continue to finetune our processes for incorporating customer feedback about features and functions and receive end-result products that reflect their wishes and create a delightful experience for their teams.

To see the Nybml user interface for yourself, schedule a demonstration today.